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In every crisis lies opportunity

Albert Einstein said, “in the midst of every crisis, lies great opportunity.”

There’s no question that we’re in the midst of a global crisis.

Not only are we seeing loss of life and ill-health, the worldwide effort to slow the spread of COVID-19 is having devastating effects on the economies, local communities, families and businesses.

There’s no doubt that a crisis creates problems. Lots of them. But it also creates opportunities.

What is the opportunity for you?

Perhaps you’re in an industry in high demand – employment law, health professionals, toilet paper manufacturers. Here’s an opportunity to rise and serve, to put your skills to use during an unprecedented crisis.

Perhaps the opportunity is to innovate like never before. Look how quickly we’ve all transitioned to remote work. Suddenly the fear of failure comes second to the risk of doing nothing.

Perhaps the opportunity is to use the time you could never seem to find before to invest in your systems and processes, create brilliant templates, prepare some marketing material and website content.

Perhaps the opportunity is to spend time with your family like never before.

In a compelling call to action, business and life strategist Tony Robbins recently encouraged his followers to anticipate opportunity:

 “In every crisis lies opportunity. People who are successful are not lucky; they are just prepared for opportunities that come their way. Anticipation is power.

So, what are you going to do during this winter season? Are you going to sit back in boredom? Or, maybe out of that boredom, join the fearful crowds, magnifying meaning and exaggerating risk to the point where there is only the worst-case scenario? Will you create disempowering emotions and bring yourself and others down? Or will you discipline your fears, stand guard at the door of your mind, rise to the challenge that is facing us, and adopt beliefs that empower you?”

Yes, we are facing challenges, but don’t let those challenges stop you from embracing opportunity.

Never let a good crisis go to waste.

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