do law differently

productise & profit

Reshape your firm, reclaim your life

What if all you really want is to take a holiday and let your business run without you?

Did you start your business to find freedom and flexibility, but find you’re just a glorified employee, only you’re also the one paying the bills?

And let me guess, you’ve got plenty of ideas about how to shake up your business, but you don’t know where to start and there just isn’t enough time!

Well, take it from me, you’re not alone!

Law school might teach us to be great lawyers, but it doesn’t teach us how to be great business people, and in the modern legal market, being great business people is the key to success.

There’s a lot of talk about why the legal profession should change, but far less about how to actually do it. How do you take all the competing ideas and theories and translate them into a strategy for your firm?

That’s where I can help.

My Productise and Profit coaching program, will give you the guidance you need to you reshape your firm and reclaim your life.

productise and profit

12 week coaching program

The guidance you need to transform your law firm

Productise and Profit is an intensive 12-week coaching program designed to help you transform your law firm from a traditional practice to a thriving modern business that better suits your life.

The program includes comprehensive eLearning modules, workbooks and worksheets and one-to-one coaching.

If you’re serious about reshaping your firm, this is the program for you. You’ll get all the guidance and tools you need to improve your law firm.  

Learn how to move from a traditional practice to a productised ecosystem and as a bonus, you might just get that quality lifestyle that you’ve been craving. 

Along with training and mentoring, you get accountability, objective feedback and an expectation for progress. I want you to implement your solutions, not just come up with ideas.

What's included?

You get:

How much does it cost?

Program and 1-1 coaching: $3,995 (inc GST) or four payments of $1,095

Program only: $2,995 (inc GST) or four payments of $855

Where can I find out more?

What others are saying

Lucy’s coaching has been a gamechanger for me and my business. Not only is her experience and insight invaluable but her personalised approach is refreshing. She doesn’t try to make me or my business fit a rigid mould. Rather, she looks at the bigger picture and provides practical guidance on how I can achieve my personal goals for business, law and life. She helps turn business ideas into reality.
Nikolina Palasrinne
Founder and Principal, Rubix Legal

Ready to get started?


your business coach

Design the law firm you need for the life you want.

For over 10 years, I’ve led the development of consumer legal services, bringing together people, process and technology to design and deliver innovative legal services that have transformed the way law firms operate.

I’ve distilled my knowledge into a six-step blueprint, Productise and Profit, that will help you revolutionise your law firm.

My role is to help you design a vision for your business that aligns with your goals for your life and then to give you the strategies, guidance, support and accountability you need to take your vision from idea to reality.

our framework

The Productise and Profit blueprint

Your goal is to build a successful business that operates efficiently and effectively so you also have time for the other priorities in life.
To do that, you need a clear roadmap to follow.

My proven 6-step program, Productise and Profit, will help you get there.


Feedback and Reviews

an insight

The four essential elements to law firm success

To run a successful law firm business you need to focus your efforts at the intersection of four areas: the practice of law, the business of law, legal operations and people.  

No one element in isolation will lead you to success.

Where many law firm owners go wrong is that they solely focus on the practice of law.

In my Productise and Profit program, I’ll teach you the skills you need to build a thriving business that sits at the intersection.

get your free copy

The power of productised services


how I can help

transform your business


A clear roadmap

A proven six-step roadmap to guide you to reshape your firm and regain your life.


Strategic focus

It’s easy to feel overwhelmed when you’re juggling client work and business development. I’ll help you focus your attention on the right things in the right order.


Crystal clear goal setting

I’ll help you think more strategically to define your goals and formulate a plan to achieve them.


Better ideas

I’ll be your sounding board and bring my own creative thinking to help you tackle the challenges ahead.


More accountability

I’ll hold you accountable. I want you to implement change, not just come up with ideas.


Increased confidence

I’ll be with you along the way, helping you take each next step towards success with confidence.