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It’s here! The 6th and final step in the Productise and Profit blueprint. It’s been so much fun putting these together and I hope they’ve helped.

Here we go with step 6: Optimise your operations

For me, operations is about four areas. People, process, technology and knowledge management.

No single element operates in isolation:

• Having the right people with the right skills is the starting point.

• Processes are put in place to optimise people’s work and eliminate the need to reinvent the wheel every time they work.

• Knowledge management is about extracting the “how-to” from people’s heads. If that knowledge only exists in your head, how can you ever expect to take a holiday and let your business run well while you’re away?

• Technology helps people work faster, better and cheaper. It lets us automate the grunt work and free up people’s time for more creative or strategic work.

Together, these four elements are essential to optimising your business operations to create an efficient and effective business model that leaves you time for the other priorities in life.

If you want to learn more, my book, It’s Time to Do Law Differently: How to Reshape Your Firm and Regain Your Life has all the practical info you need to implement the Productise and Profit model in your firm.

This post is the final part of a seven-part series. Read the previous post, Step 5: Embrace modern marketing.

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