Last week I announced I’m doing a 6-part mini-series to help you understand the journey to reshape your firm and regain your life. Here’s number 2 in the series.
Step 2: Deeply understand your CLIENTS
The most successful business ask themselves this one simple question: “How am I solving my customer’s pain?”
I love this meme and share it every time I speak about this concept.
Before you consider what you’re going to sell, you need to have a really good understanding of your customer’s problems, fears, wants and aspirations.
- Who do you help (your ideal client)?
- What are your ideal client’s psychographics and demographics?
- What is their biggest problem
And importantly, ASK them. Don’t assume.
This post is part of a seven-part series. Read the previous post, Step 1: Find your vision.
To learn more or to jump ahead, buy my book, It’s Time to Do Law Differently: How to Reshape Your Firm and Regain Your Life.