This week I’m introducing you to one of my favourite topics – productised services!
Productised services are a hybrid between products and services. They share 3 common elements:
1:16 1. Pre-defined scope
2:39 2. Fixed price
4:15 3. Systemised delivery
6:52 Attract, convert and deliver!
7:00 Attract – stand out from the crowd
7:50 Convert – become easy to buy
8:21 Deliver – high quality, accurate and effortless service
Productised services are about making life easier for our customers – and for us! Make yourself easier to do business with.
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