Law firms are bombarded with messages telling them to “innovate”, “scale” and “modernise” their business. These constant and often conflicting messages can be overwhelming, especially if it’s not “more” you’re chasing.
Most of the lawyers I speak to tell me that all they really want is to be able to take a holiday. A short break away from the office to refresh and recharge and find some of that freedom they were chasing when they started their business.
Instead, they find themselves stuck in the trenches: settling documents, writing cheques, supervising staff, answering phones and tied to their inbox. If they take their foot off the pedal, the whole business slows down.
They’re too busy doing client work so they can pay the bills and can’t seem to find the time to work on their business. At the same time, they know that the legal market is changing, and if they don’t do something differently, there could be choppy waters ahead.
Aside from the day-to-day challenges, the biggest struggle law firm owners describe to me is that they know they need to do something differently, but they don’t know what to do and in what order.
After over a decade leading law firm transformation, I’ve created a six-step blueprint to take law firms from traditional law to a thriving product ecosystem.
It’s called Productise and Profit and is the subject of my best-selling book, It’s Time to Do Law Differently: How to reshape your firm and regain your life.
Over the next six weeks, I’ll be sharing an insight into each step of the process. If you want to jump ahead or learn more, grab a copy of my book. It provides the framework you need to redesign your firm and might also give you that lifestyle you’ve been craving!